# Introduction

## The Wind of Sports Popularization Penetrating Daily Life

As the interest in health among modern individuals increases, the sports industry is also undergoing constant changes. For people living amidst mental stress, sports have become a crucial solution for regaining health, establishing the trend of engaging in enjoying sports activities in everyday life. The professional sports industry has evolved its entire system through technological advancements, and youth and amateur sports have grown alongside it. The public is no longer viewing exercise as a mere daily activity but is redefining sports through more professional and in-depth data analysis, fandom creation, and community exchanges, seeking a more diverse and enriching experience.

<figure><img src="https://2221370968-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhNz51HL3sWjxbHqf2ndJ%2Fuploads%2F2RG0jkP1UcEaWy79TfTG%2F%EA%B9%83%EB%B6%81%EC%9D%B4%EB%AF%B8%EC%A7%80_4.jpg?alt=media&#x26;token=59b9ac01-a72b-4fe6-8e2f-4bdc78a11f95" alt=""><figcaption><p>[Figure 1] Age-wise Sports Population Data Graph/Chart</p></figcaption></figure>

As society transitions to an aging population, there has been a continuous increase in the older demographic. Given this age group's keen interest in health, the sports population has also been rising. However, due to physical limitations and psychological constraints, there is a high demand for personalized sports services tailored to individual needs.

Moreover, there is growing interest in early sports education, where children are introduced to sports from a young age, learning through direct experience. The popularization of sports has fostered and expanded diverse cultures. The diversity of people enjoying sports across different countries, regions, ethnicities, and genders opens avenues for cultural exchange. International competitions and club league matches can be watched from anywhere in the world, continuously breaking down geopolitical barriers. Above all, there is an increasing need to form communities based on sports, share opinions, and create and share new content. We aim to introduce new projects to expand into the sports industry the public’s relentless passion and interest in sports.

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