Before
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Imbalance in Sports Information
In the past, when it came to youth sports, the urgent need was the expansion of realistic sports infrastructure, such as limitations in the number of academies or clubs, and a lack of skilled and professional coaches. The absence of a platform to share and compare this information led to asymmetry in information and limited access to content. In contrast, with the development of digital technology, the accessibility to sports content has greatly improved, enabling a variety of sports experiences. This change, intertwined with the emergence of new platforms like social media, virtual reality, and e-sports, has transformed sports culture into something richer and more layered. The Sports Pie Project aims to provide an innovative sports experience with enhanced community engagement, moving beyond popularizing sports content to creating an actively used sports culture in daily life.
Football Pie Platform Operation
Football Pie is a football training media data-based social reward app developed to implement the Sports Pie 1.0 platform. It allows anyone to enjoy soccer activities regardless of time and place, and provides reward points through activities offered within the app. Users can watch collaborative media content from professional soccer influencers or famous soccer academies, or upload videos of themselves playing soccer to the platform. By engaging in these activities, users can earn point rewards.
The platform continuously shares participatory content through challenges video uploads, short-form content uploads, and has a point shop linked with over 30 brands, offering user-favorite club communities. With approximately 100,000 downloads and about 40,000 members, it has become a significant community.
Within the Football Pie platform, users film and upload challenge videos featuring themselves. There is a growing demand among the general public for professional training methods and programs, and the need for a systematic system is increasing. Moreover, football-related content is being provided in social media, online streaming services, gaming, fashion, and more, with an increase in those enjoying sports in a personalized ways through virtual football games and online football communities. The platform provides new perspectives and experiences, serving as a venue for more individuals to participate.
Cross-Generational Key Interests
The domain of sports, traditionally dominated by men, is witnessing an explosive increase in female participation, leading to the expansion of women's professional sports leagues and the activation of women's lifestyle sports. This broadens the perspectives and participation in the sports industry, positively impacting youth and senior sports as well.
Moreover, the public's engagement with sports goes beyond merely favoring a sport, team, or player; individuals often project themselves as team owners, agents, or even specific players, fulfilling desires vicariously through these entities. This heightens immersion in sports and creates opportunities for collaborations that transcend industry boundaries, serving as a powerful driving force for the growth of the Sports Pie project.
In order to realize the sports that the public desires, the Sports Pie Project intends to implement its roadmap through the following business strategies.
